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SUBJECT: Open Letter to LeBron James

African American news - sports commentary - open letter to LeBron James Dear Mr. James:

I want to start this letter by congratulating you on the unique and innovative way that you are handling your career, both on and off the basketball court. I think there is a great deal of social and economic significance in your approach to these negotiations. When one considers the history of this country, it is almost unbelievable that organizations would accept your invitation to come to Cleveland, and then each of them would do their best to persuade you to accept a contract worth more than $100 million. Please step back for a moment, and consider the enormity of what you are doing.

I also want to congratulate you for having the insight to have a number of African-Americans on your management team. It does appear that many of our top celebrities seem to equate their success, by how far they can remove themselves from any other African-Americans. From this day forward, negotiations between Free Agents and potential employers will be influenced by what you are doing. I suspect that you have been much too busy to consider the long-term ramifications of your business approach. However, the historical significance will be recorded and studied by scholars in the years to come.

I believe that the presentations made to you, by the NBA Owners were very educational to you and your advisors. Therefore, I suspect you will use the same approach with shoe and other apparel manufacturers, who want you to endorse their products. That means that I think that you will ask all of them to submit their best proposals for your services. In that way, you will have their expertise working for you, as they compete with each other.

Also, I strongly believe that this is just the beginning of your business creativity, and that he will realize one of your goals, which is to become a self-sustaining billionaire.

Black news - sports commentary - open letter to LeBron JamesRight now, you are the King of Ohio. For that reason, I hope that you will remain with the team, and continue to operate from your home territory. I think that it is a psychological advantage to you to be able to summon the Titans of the NBA, and then have them travel to see you. I realize that there are also good reasons for you to go to Chicago, or to New York, but such moves are not necessary for your continued success. Movie maker Tyler Perry was strongly advised to move his operation from Atlanta to Los Angeles. However, he chose not to do that, and he has been extremely successful. If Moguls want to meet with him, then they have to get on a plane and go to Georgia.

I hope that you will also aggressively network with people like Perry, Oprah Winfrey, Magic Johnson, and Spike Lee; and that you will get actively involved with the NAACP and similar organizations. Since you are only 25 years old, you will likely be able to make a positive impact on the lives of many African-Americans, if you choose to do so. All of the indications are that you recognize your opportunities, and that you are responsible and mature enough to take advantage of them.

If you have not already done so, it may be appropriate in the future to ask the Owners they are doing about the possibility of increasing Minority Owners in the NBA. Possibly, something like an absolute opportunity to match any valid offer, for a team whose ownership is being transferred. You might also consider asking them what they are planning to do, if anything, to avoid the NBA lockout, which is scheduled for the year 2011. The Owners seem perfectly willing to pay astonishing salaries to Superstars like you. However, it does appear that they are preparing to reduce salaries and benefits to rank-and-file players. If anything can be done to help the players, this is a good time to start.

Let me encourage you to continue your education. One way to do that is to enroll at a college and take some courses. Another approach is for you to hire tutors to teach you and your staff, the things that you want to learn.

I wish you continued success in your remarkable career. I feel that I need to disclose that I live in Southern California, and that I am a fan of the Lakers. However, I yield to no one in my admiration of you, and what you have already accomplished. I wish you good fortune on your journey. If you feel, that I can assist you in any way, please do not hesitate to contact me.

Best regards, John Randolph Rogers

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