Discussion and Book Signing
Location: Allendale Branch Library.
Address: 1130 S. Marengo Avenue, Pasadena, CA 91106.
Information: (626) 744-7260 or visit pasadenapubliclibrary.net.
"There is something irresistibly charming about American candy from the 1950s through the 1980s. The candy industry was at its peak in terms of variety, inventiveness, and ability to elicit great nostalgia to this day from those who enjoyed it. With families reunited and settling down after World War II and children springing up everywhere, the creative minds in America responded with a burst of sweet treats for people to eat." ~ Darlene Lacey, Classic Candy: America's Favorite Sweets, 1950-80.
The Allendale Branch Library launches "Collectors in Conversation," a new series of quarterly programs which will showcase the wonderful world of collectors and collections, both private and institutional, and their ability to amaze, inspire, and enlighten the public. The inaugural program in the series will feature a discussion with Darlene Lacey, curator of the Candy Wrapper Museum, on Saturday, July 6, 2013, at 2:00 p.m., at the Allendale Branch Library, 1130 S. Marengo Avenue, Pasadena, CA 91106.
While candy has a special place in our hearts and memories (in fact, Americans consume more than 600 billion pounds of the sugary stuff each year), its wrappers were designed to be thrown away. As a Southern California teenager in the 1970s, Darlene Lacey saw the value of these bits of trash and began collecting them. Her goal was to create the Candy Wrapper Museum, where wrappers could be enjoyed as art, nostalgia, and humor. Over the decades, thousands of wrappers, dating back to as early as the 1920s, were collected for the museum, making it one of the most complete and significant collections of American candy. Hundreds of thousands of people have visited its Web site (www.candywrappermuseum.com), and the museum has been featured in a variety of print and broadcast media including the Food Network's Unwrapped, the Chicago Tribune, and the Smithsonian Magazine, among others. A freelance writer and editor, Lacey writes a column about candy and pop culture for thelosangelesbeat.com.
Darlene Lacey will also sign copies of her first book, Classic Candy: America's Favorite Sweets, 1950-80 (United Kingdom: Shire Publications, 2013), a mouth-watering, sugar-fueled trip down memory lane which explores the history, urban legends, and memorable advertising during this "golden age" of American candy.
This was an era in which Baffle Bars, Purple Cows, Pom Poms, Cosmic Candy, and Bleeps were part of the candy landscape. Kids peddled candy door-to-door, barnstorming pilots dropped candy on the American public, and smartly-dressed young women served up custom bags of treats at glamorous department store candy counters. Celebrity candy endorsements were all the rage, with famous personalities ranging from Ozzie and Harriet and The Beatles to Mr. T and Clara Peller, the "Where's the Beef?" lady.
The program is free of charge and open to the public; light refreshments will be served – maybe even a candy bar or two!
For further information, contact the Allendale Branch Library at (626) 744-7260 or visit pasadenapubliclibrary.net. More details are also available at the Allendale Branch Library Facebook page: https://www.facebook.com/allendalebranch?fref=ts.