"Lifting All the Voices"
The Pasadena Journal will highlight 20 legends, on the occasion of our 20th Anniversary on the 20th of November. The celebration will take place at The Pasadena Tournament of Roses House. The program will include awards, a concert, and recognition of those who also reflect two decades of support to The Journal. The Journal is a legacy that is still in the process of "Lifting All the Voices." The community is invited to join in continuing that legacy.
In 1989, when The Journal was born, there were few cell phones; pagers were the norm. Fax machines were new and the Internet was science fiction for most. The paper was typed in columns, cut out and pasted together in all-night sessions with text from an IBM typewriter. It was then delivered to a newspaper printer in Glendale and later to a printer in El Monte, California, in the middle of the night, and picked up the next day to be distributed. Today, The Journal is created on the computer and sent to the printer by e-mail to deliver text and graphics with the click of a button.
Each year, The Journal looks back and reflects on the events of the past years. This year marks a milestone that deserves special attention for one simple reason: we have survived. Many Black businesses have gone by the wayside over the years. Though some years have been lean financially, we are still standing.
We know we cannot be all things to all people and we have tried to lift up the businesses community and the religious community as well as serve as activists for the community when it was necessary. We have had to highlight inequalities often times for our constituency, and sometimes for ourselves. We have chosen our fights and made sure that our niche issues covered the good news in our communities with positive messages, lifting
up positive role models, equal educational and entrepreneurial opportunities. These have been at the forefront of our paper from that first, every two week, issue called, Hoppie's Journal, to today's weekly publication, The Pasadena San Gabriel Valley Journal, that grew to our efforts to publish a Latino Journal.
Over the years we have gone beyond being just another newspaper and have created and hosted a Pasadena Black Expo, a booklet called, THE PASSPORT, to highlight Black-owned businesses in the area, a major concert called, "Jesus is the Reason for the Season Gospel Jazz Concert" at the Pasadena Civic Auditorium, and created and sponsored a series of Business Marketplaces including a Youth Marketplace and Professional Careers Institute to expose young people to the various careers.
Through all, we have continued our core strength of publishing a newspaper that covers the issues that concern our community. As we move toward the next 20 years, we pause to celebrate this milestone and say thanks to those advertisers and supporters who have sustained us for the past 20 years and who gave us the confidence to carry on. Now we look forward to support in the future as we ask for continued support and extend an invitation to join us in celebration with congratulatory advertising and tributes.