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24-Hour Fitness: Charity Should Begin At Home

Here is fair warning to Altadena schools, charitable groups and nonprofits expecting that one of West Altadena's largest businesses (in terms of the volume of patrons, traffic generated and prime land occupied) would be one of its most involved supporters of community betterment efforts. Forget it! It just is not so. 

We got our rude awakening today when we approached Carlton Green, manager of 24-Hour Fitness Center (Lincoln/Woodbury) re:  their possibly being a sponsor for The Altadena Arts Council's upcoming "Altadena ARTBreak 2010", scheduled for June12th, Farnsworth Park. Given their fitness focus, we were especially interested in their being one of our sponsors for our "ARTBreak 3K Run for the Arts" segment of the event that will be held that day. 'No-can-do' was his curt, but polite, reply. We only sponsor national events, not local (including Altadena) events, regardless of their merit. It makes no difference that ARTBreak is about "Celebrating the talents and creativity of our children and youth".

Imagine that: Move into a community. Bite off a large chunk of its prime business real estate. Subject the community's children and youth (and older adults) to increased traffic congestion/hazards, noise, and auto emissions; increase the community's tax burden; take in its money for high-priced memberships; yet, you will only support national charitable events/organizations - not local, Altadena-based ones.

To paraphrase 'W", that's one heck of an odd business model, Brownie.

Gene Stevenson, MSW, MBA
The Altadena Arts Council Inc.

Editor's Note:  This is the same Fitness Center that would not advertise in this paper, choosing instead to advertise in the white daily paper with a full page ad.


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