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The Power of Pink: Raising Awareness for Breast Cancer

Posted by Valerie Jarrett
October 15, 2014 at 08:21 PM EDT

African American news from Pasadena - Health - Breast Cancer Awareness month - White House in pink

The North Portico exterior of the White House is illuminated pink in honor of Breast Cancer Awareness Month. (Official White House Photo by Chuck Kennedy.)

The painful reality is that whether it's our mothers, sisters, aunts, daughters or friends, breast cancer will touch the vast majority of our lives in some way, and it is up to each of us to make sure that we, and our loved ones, remain vigilant about scheduling regular breast exams. Early detection can help save lives, which is why President Obama ensured that the Affordable Care Act provides preventive care for women without a co-pays, and why the White House is making a point again this Breast Cancer Awareness Month to elevate this issue.

Today, Dr. Jill Biden hosted a conference call with women from around the country on how the Affordable Care Act is helping to combat breast cancer. And tonight, in keeping with an annual tradition to honor Breast Cancer Awareness Month, the North Portico of the White House, as well as the Vice President's residence at the Naval Observatory, are lit pink to honor those battling the disease, those we've lost, their families, and the survivors who are often the first to remind us that survival is not only possible, but highly probable for most women when the disease is detected early and addressed with proper care. Every woman is different, so it's important to speak with your health care provider about the breast cancer screening schedule and tools that are most appropriate.

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