For many couples and families there comes a time every Christmas and holiday season, including birthdays and anniversaries, that the joyous spirit of giving flips to the burdensome side. Consumers are bombarded with commercials from every conceivable source. Many of these sale pitches are blatantly commercial but to many in their target market, such as wives and lovers, the commercials are sweet and tempting. Jewelry commercials come to mind for instance.
These commercials are targeted for women to woo over the pearls and for the man to show his love by pulling out his credit card. Sometimes a new car must be parked in the driveway with a red bow tied about it as the elated woman is led to the bonus gift in a blindfold . . . oh what love. Unfortunately, many of the gift givers are misled to believe this is how you show your love. And the gift receiver is an unwitting yet willing accomplice to the merchant. Pride plays a major role in making the plot come together.
Children are also misused as agents for the merchants to get parents and relatives to show their love through spending. Due to inflation and technology showing commercial love is much more costly than a dollhouse or a GI Joe. Love has gone hi-tech with computer games, apps, ipads, electronic gadgets, including cellphones, which all can cost hundreds of dollars each. If the merchants strategy prevails, the wives and the children good self worth is now damaged if they didn't receive the proof of love, wrapped in pretty gift paper. And to make matters worse, these jilted wives and children must face their friends who will immediately ask about their seasonal bonanza.
The holiday season is the busiest time of year, not only for department stores, but also for robbery and homicide detectives, jails, suicides, ER, and the coroners office because of seasonal pressure and expectations. Therefore, I believe that we as a family must instill love for our loved ones all year long.
Everyday, if possible, show your child, wife, husband, parents and friends love, appreciation, understanding and better communication through your interactions, not gifts. Then when the holiday season comes it won't matter whether you give them and a diamond ring, a greeting card, a new car or a candy bar, they will know that their place in your heart is intact and unconditional.