. . . Benefits Rose Bowl Legacy Campaign and City of Hope
Registration opens at RidetheRoseBowl.com
Pasadena, CA – This fall, hundreds of cyclists from around Southern California will gather at the Rose Bowl Stadium to embark on a journey to support two iconic institutions. Taking place Sunday, October 20, the inaugural Rose Bowl Legacy Cycling Challenge is an important community initiative and collaborative effort between the Rose Bowl Legacy Campaign and City of Hope. Registration for the inaugural ride begins August 15th at RidetheRoseBowl.com.
Attracting various levels of cyclists, the event will feature three routes: 38 miles, 52 miles and 100 miles, all concluding at the fifty-yard line of the Rose Bowl Stadium. Winding through beautiful hills and the cities of the San Gabriel Valley, the ride is poised to be one of the best cycling days of the year.
"The Rose Bowl area is an enthusiastic cycling community," says Darryl Dunn, General Manager of the Rose Bowl Stadium.
"Having a ride that will end on the Rose Bowl field and the opportunity to work and partner with notable charities, such as the City of Hope & Rose Bowl Legacy, is going to be an event that we hope will turn into a wonderful tradition for years to come."
Registered cyclists will raise money for designated charities, City of Hope and the Rose Bowl Legacy Campaign, as they prepare for this one-day cycling event.
The Rose Bowl Legacy Campaign supports the much-needed and appreciated renovations to the National Historic Landmark. Celebrating its 90th birthday, the Rose Bowl Stadium, is ensuring its use for many generations to come.
"The Rose Bowl Cycling Challenge is a marvelous opportunity to highlight our community's historic stadium," says Andrea Van De Kamp of Rose Bowl Legacy Campaign. "We are delighted to share this experience with such a great organization as City of Hope."
Now celebrating its centennial, City of Hope is a nationally known research and treatment center for cancer, diabetes and other life-threatening diseases. It provides leading-edge cancer treatment and patient care locally, along with research breakthroughs that benefit people worldwide.
"This is a wonderful way to support two iconic institutions, and to call attention to the importance of exercise," said Leslie Bernstein, director of cancer etiology at City of Hope and one of the first researchers to discover exercise's connection to reduced cancer risk. "If this event inspires more people to become, or stay, active, we'll have a healthier community with, hopefully, fewer cases of cancer."
Crossing the finish line will not only be a rewarding experience for riders, but also a symbol of continued tradition and excellence for the Rose Bowl organization and City of Hope.
Participation is limited to 1,000 riders. There is registration fee of $75 per rider and a fundraising pledge of $350. For more information and to register, visit RidetheRoseBowl.com.