Juan Gutierrez, director of Public Relations at Pasadena City College, will now lead the legislative and community relations' effort of the college as the newly appointed director of Governmental and Community Relations.
In this new capacity, Gutierrez will be charged with overseeing governmental and community relation s activities for the institution and provide overall leadership in planning, organizing, and directing strategies to inform and influence public policy at the city, county, state and federal levels .
"The duties of the area have expanded exponentially and Juan has done a fabulous job," said Dr. Mark Rocha, PCC superintendent/president. "I want to thank Juan for taking on this greater responsibility in the Governmental relations area."
"I am excited to build this effort from the ground up and work with our many wonderful community groups and dedicated legislators to create partnerships that will help students and our community," Gutierrez said.
Gutierrez has served as the director of Public Relations of Pasadena City College since 2004 and has more than 10 years experience in higher education marketing and communication within the California Community College system.
As the chief spokesperson for PCC, Gutierrez was primarily responsible for all media relations, marketing/advertising, and graphic design for the institution.
During his tenure, he helped develop an integrated marketing and communication plan for the college that leverages social networking to increase PCC brand awareness, while distributing key messages directly to the community.
Gutierrez serves as a board director for the Pasadena Community Access Corporation, is a board member and past president of the Community College Public Relations Organization (CCPRO), a member of the National Council for Marketing and Public Relations (NCMPR), a member of the Pasadena Mayor's City of Learning committee, and a graduate of the Leadership Pasadena program. In 2013, THE Magazine of Pasadena honored Gutierrez as one of its 50 inspiring leaders.
Gutierrez holds a bachelor's degree in business administration from California State University, Bakersfield with concentrations in marketing and accounting and an M.B.A. from the University of Redlands.