HomeSportsSports CommentaryRose Bowl Stadium to Host Largest Mariachi Serenade and Break Guinness World Records® Title . . .

Rose Bowl Stadium to Host Largest Mariachi Serenade and Break Guinness World Records® Title . . .

. . . at Inauguration of 2013 CONCACAF Gold Cup
600 Mariachis to Perform at Halftime of Mexico vs. Panama Soccer Match on July 7

Black news from Pasadena - Sports News - Break Guinness World Record with mariachis at Rose Bowl Gold CupLos Angeles, CA – To celebrate the 2013 CONCACAF Gold Cup and the iconic Rose Bowl Stadium, the City of Pasadena and stadium officials announce that a record-breaking attempt of 600 mariachis are scheduled to perform at the Mexico vs. Panama match on Sunday, July 7, as part of the tournament's opening doubleheader. Distinguished guests include representatives from local cities, the Mexican and Panamanian consulates and celebrities. GUINNESS WORLD RECORDS® officials will be on hand to confirm the new record.

The current world record (set in 2010 by 555 mariachis in Tucson, AZ) will be challenged at the Rose Bowl Stadium in Pasadena–America's Stadium and proud home of the annual Rose Bowl Game, UCLA Bruin Football and various high-profile events. Fans and media are invited to enjoy the highly-anticipated matchup between two of the region's best national soccer teams as they vie for the bi-annual championship, as well as the incredible halftime mariachi performance. FIFA ranks Mexico and Panama within the Top 50 in the world, representing two of the most competitive squads in the CONCACAF region.

Media should RSVP with Brent W. Latham, Manager of Press Operations and Media Services at CONCACAF, no later than 5 p.m. PDT on Thursday July 4. Please send credential requests to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and include "Mariachi World Record Event" in the subject line; add the media company's name, and requester's name and function to the body.

For more information on the record-breaking attempt, please contact PRIMETIME Sports at (323) 655-5127 or you may also visit

For more information about the Rose Bowl Stadium, visit For more information about the City of Pasadena visit or

[About PRIMETIME Sports & Entertainment:  PRIMETIME Sports & Entertainment is a marketing firm specializing in the U.S. Hispanic Market. Its multicultural team has a proven track record of developing and executing sports and entertainment-driven marketing platforms that maximize consumer engagement and deliver results. Some of PRIMETIME's projects include Major League Soccer's Sueño MLS – Presented by Allstate, Beneful Soccer Platform, Copa Bud Light, Romario vs. Campos Farewell match, the 100-Hour Chivas Game, Lowe's Freestyle Soccer Tour, and international matches, among many others. For more information, please visit]



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