The Journal Celebrates Fifteen
Years of Publishing
The idea stemmed from a newsletter called "Hoppies Journal" which was printed in the summer of
the year Joe Hopkins’ father - Albert "Hoppie" Hopkins - passed away, in 1989. We were encouraged by an old friend,
Ernest Eskridge, to make it into a newspaper. The newspaper became a reality as a result of our hometown African American
newspaper publisher, the late Joe Coley, who published the Bakersfield News Observer, and who offered to publish our very
first Journal absolutely free. From that point, we were guided step by step by what we like to refer to as "guardian angels."
Each year, we have attempted to be more than just another newspaper serving the African American market. We’ve tackled
issues of concern and attempted to be another voice for the community on subjects such as hiring practices, lack of diversity,
and racism in city government, city departments, police enforcement, the Pasadena Chamber of Commerce, the Pasadena Rose Bowl
and the Pasadena Unified School District.
Publishing a community newspaper is both rewarding and frustrating. It’s rewarding in the
sense that it provides a chance to accentuate the positive and take on battles on issues that affect the community. It’s
frustrating in that sometimes some of those in the very community that we attempt to support still refuse to support the paper.
We see as one of the continuing battles the fight is to get people in our community to support Black businesses, Black organizations,
Black professionals and this Black newspaper. With the hands-on help and encouragement of community friends such as Stan Rich,
Dr. Gerda Govine Ituarte, Del and Sam Yarbrough, Rick and Pat Adams, we and our family have attempted to make this paper a
contributing member of the community. We owe a tremendous debt of gratitude to those staff persons, volunteers and contributors,
past and present, who have made a tremendous impact on the paper over the years such as Fred Hubbard (editor), Denni Young
Wilson (desktop design, layout and typeset), Thedra McMillian (typing and layout), Rod McIver (sales), Evelyn Bomar (writer
and sales) Betty J. Ford (writer and sales), John Randolph Rogers (sports writer), Carl Betts (entertainment writer), Gwen
Mason (deliveries), Stephanie Hopkins (research), Amber Hudson (staff), Mildred Hawkins (volunteer staff), and more recently
David Evans (food editor), Dr. Glovioell Rowland (Religion writer), Marlene Cooper (Estate planning), Roy L. Tucker and Joy
Rencher (Real Estate), Gail Valentine Taylor (Pre-need and funeral plans), Suzanne Lawrence (Business), Pat Amos (Technology),
Collin Davis (sales), Maria Jimenez, Raul Burbon and Mohammed Martinez (Latino Journal writers and sales), Michael Fernandez
(photography), Michael Bonner (photography, and Xavier Higgs, (writer/photographer).
We applaud our advertisers. Without you there would be no Journal. Thanks to each of you. Those
advertisers who have been with us since the early years and who continue to advertise are Metropolitan Baptist Church, Woods
Valentine Mortuary and Walt Butler Sports Shoes. Bless you!
Through the years we have been honored with awards for the quality of our paper and for our service to the
community by organizations and groups such as Women In Action, Alpha Kappa Alpha Sorority, Inc., PCC Black Student Union,
PCC Black Employees, Pasadena NAACP, Altadena NAACP, Pasadena Church of God, the West Coast Black Publishers Association,
the Annual Trumpet Awards, Turner Broadcasting, the Kappa Alpha Psi Faternity, Inc., and the San Gabriel Valley Black Business
Association. Realizing how blessed we have been, we firmly believe in giving back and have taken pleasure in presenting events
which might be of benefit to the community such as the Pasadena Black Expos, the "Jesus Is The Reason For the Season" Gospel
Jazz Concert and the Marketplaces at Hopkins Village. We have taken great pride in publishing this newspaper for the past
fifteen years and look forward to continuing to serve the community with positive stories. Since June 2002 we are pleased
to have expanded the pages of the paper to include issues of our Latino neighbors by adding the weekly "Latino Journal." We
will continue to print stories about the successes of Blacks and Latinos. These are the types of stories we believe in highlighting,
rather than only the negatives which we read about in the local daily media. And with your continued support, we will continue
to diligently work for the community we love.