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This section of our website is dedicated to news and information of interest to small businesses throughout Pasadena and the San Gabriel Valley. You are welcome to contribute articles in this category. The types of articles that would be considered are helpful resources for small business owners, guidelines on legal issues for small business owners etc. Please review our contributor guidelines for addtional details.

Giving Tuesday

mel-pearlshawThanksgiving. Black Friday. Cyber Monday. What's next? Giving Tuesday. That's right. This December 2nd, the Tuesday after Thanksgiving is a new global holiday and it's all about philanthropy. Established in 2012, by New York City's 92nd Street Y in partnership with the United Nations Foundation, and a team of influencers and founding partners, Giving Tuesday now engages over 10,000 organizations worldwide.

As we wrote in our last column, "It's always good to give." Now you can give in concert with your family, co-workers, friends, and most importantly people around the world. There is no end to the diversity of causes that seek your time, money, influence and resources. You can "Like" a Facebook page, forward a tweet, or sign an online petition. You can engage your friends using social media, the phone, or a short meeting after church, synagogue, or prayers at your mosque. You can give money or time or both. Either way when you engage others you multiply and amplify your giving. If you are an employer you can match your employee's giving. If you run a consumer business you can pledge of portion of Giving Tuesday's proceeds. You make the choice.

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