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Briefing for the Pasadena
Business Community
April 14, 2021

In an effort to keep you informed of developments related to COVID-19, the City of Pasadena offers the following information to the Pasadena business community. Our goal is to disseminate accurate public health information as well as to provide business resources and links to additional information. Please disseminate this information with your businesses, community partners, etc.

Important Updates & Resources for Pasadena Businesses 

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Final Round of COVID-19 Relief Grants from the State of California
The final round of the State of California's COVID-19 Relief Grant Program will open on April 28th and close on May 4th. This final round will accept new applications. Grant award amounts will be between $5,000 - $25,000. For more information and to apply, visit www.CAreliefgrant.com. ​
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Round 2 of 'Keep Our Shops on the Block' - Personal Care and Retail Recovery Grants Coming Soon!
​Retail & personal care service businesses are encouraged to apply for the LA Regional COVID-19 Fund grants. Brick and mortar businesses that meet minimum criteria may submit an application beginning April 26th and no later than May 2nd. Grants of $10,000 will be awarded through an online, random application system. For more information about the program and to apply, click here.   

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New! Restaurants Care Resilience Fund- $3,500 Grants
​Small restaurants are invited to apply for a grant of up to $3,500 from the recently launched Restaurants Care Resilience Fund. Funded by SoCal Gas in partnership with the California Restaurant Foundation, these grants are intended to support restaurants that have suffered losses related to COVID-19 and to pay for things like payroll and the hiring back of employees. The application deadline is Sunday, April 18th. For more information and to apply, visit www.restaurantscare.org/resilience/.


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Free Water & Energy Saving Equipment & Installation for PWP Customers
PWP's small and medium-sized business customers may be eligible for up to $7,500 of water and energy-saving equipment at NO COST. Through the Water & Energy Direct Install Program (WeDIP), PWP will provide and install equipment for free. To find out more about the program and to apply, visit www.cityofpasadena.net/water-and-power/wedip/.
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Doing Business With the City
Have you ever wondered how your small business could work with the City? Register for a free, informational workshop hosted by the City's Department of Finance, Purchasing Division. Learn all about the "Pasadena First, Buy Local" program and how to be competitive in the City's purchasing and bidding processes during this webinar on June 1st. To register for the virtual webinar, click here.

Sign-Up for Business Briefing Updates:
Please encourage your merchants, business owners, and associates to subscribe to receive these business updates related to the City of Pasadena's response to COVID-19. To subscribe, click here.

Helpful Links Regarding COVID-19:
  • City of Pasadena COVID-19 Information for Businesses 
  • City of Pasadena Planning Department Rapid Reopening Permit Application Portal
  • Los Angeles County Department of Public Health Information Page & Business Toolkit
  • State of California Webpage for Businesses & Employers
  • City of Pasadena Novel Coronavirus page
  • Center for Disease Control and Prevention Novel Coronavirus page
  • Center for Disease Control Guidelines for Workplace, Home & School 
  • Follow the City of Pasadena on Social Media for frequent updates: Twitter, Facebook, Instagram
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  • Front Page
  • Past Editions
  • About Us / Contact
  • Fictious Business Names
  • EDITORIAL & OPINION
  • News & Info
  • Business & Finance
  • Health & Lifestyle
  • Education
  • Black History Reflections with Dr. Jamal-Dominique Hopkins
  • Online Subscription
  • Business-community-connection
  • 5-26-22 Front Page
  • 7-14-22 Front Page
  • 8-18-22 Front Page
  • Congratulations To Newly Appointed LA County Judge Pamela Dansby
  • 9-1-22 Front Page
  • 9-15-22 Front Page
  • 9/16/22 Front Page
  • Front Page
  • Front Page
  • Front Page
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