Volunteerism and investing in our community are among the Pasadena Tournament of Roses’® cornerstones. Each year, we provide a Community Impact Report with details about our commitment to those we serve.
“The Pasadena Tournament of Roses Association is a vital community organization focused on positively impacting people through community involvement and charitable giving,” said Senior Director of Community Relations Carlos Illingworth. “The Association and the Tournament of Roses Foundation work together to strengthen engagement and drive social impact throughout the region.” Carlos also serves as Executive Director of the Pasadena Tournament of Roses Foundation.
The engagement and impact efforts include developing and implementing programs around: enhancing educational opportunities, investing in our community, strengthening community business partnerships, and creating experiences that make a difference. Examples include:
• The 2020 Rose Bowl Game® contributed approximately $75.3 million to support universities in the Big Ten and Pac-12 conferences.
• To date, the Tournament of Roses has contributed more than $1.3 billion to America’s colleges and universities in support of higher education and collegiate athletics.
• The Tournament of Roses annually donates more than $590,000 to select organizations and individuals within the greater Pasadena area.
The Rose Parade® and the Rose Bowl Game, two world-class events enjoyed by millions around the world, are the result of our spirit of giving put into action. Utilizing the highly visible platform of America’s New Year Celebration® we continue to invest and engage in communities at the local, regional and national level.